That £2 shower gel on the supermarket shelf feels like a win. Same foam, same bubbles, same job done. Right? Not quite.
Most cheap, mainstream shower gels are packed with harsh synthetic chemicals designed to strip oil, create foam, and smell strong enough to mask what is actually inside. Some of these formulas are not that different from the liquids you use to wash your dishes. Effective at cleaning, yes. Kind to your skin, not really.
Many of them contain no real natural ingredients at all. No plant-based care. No responsible sourcing. Just a long list of lab-made substances created to be cheap, stable, and fast to produce. Your skin absorbs what you put on it, and when you use something once or twice a day, every day, it adds up.
At Unapologetic, we do things differently.
All our products are natural, vegan, GMO-free, and cruelty free. Our ingredients are responsibly farmed, produced with green energy, and chosen for how they actually treat your skin, not just how cheaply they can be made. No nasty fillers. No unnecessary chemicals. No shortcuts.
We get it. £29 for a shower gel sounds expensive at first. But our bottles are nearly 500 ml and they last for months and months. We happily spend serious money on face creams, serums, and body lotions, yet somehow expect the product we use most often to cost almost nothing.
Your shower is not a throwaway moment. It is part of your daily body care. It should feel good, smell good, and leave your skin happy.
And honestly? Our products are made to make you smile when you step into the shower. Natural scents, proper care, and a routine that feels like something you actually look forward to.
Your body knows the difference. Start treating it like it matters.